Product Incubation Design · Apple

A sense of possibility.
Care for detail.

Exploring how new technology can enable meaningful experiences for people.

Experience

Apple

Jul 2019 — Present

Product IncubationDefining product vision and design direction for emerging technologies through concepts, prototypes, and cross-functional collaboration.

Microsoft

Oct 2016 — Jul 2019

Sr DesignerSpatial interfaces and interactions for HoloLens and VR, including Microsoft Layout and Holograms.

WG CellsStudio UI/UX LeadMar 2015 — Oct 2016
Electronic Arts (EA)Experience Design & PrototypingJun 2012 — Mar 2015
BkomMultidisciplinary DesignerSep 2009 — Jun 2012
FrimaUI/UX & Visual DesignerMay 2008 — Sep 2009

Turning complex challenges into a clear product vision—setting design direction and empowering teams to bring it to life.

Across teams and companies

  • Microsoft
  • Apple
  • Disney
  • Nickelodeon
  • Electronic Arts
  • PopCap
  • Wizards of the Coast
  • Legendary Entertainment
  • Hasbro
  • The Jim Henson Company
  • Bombardier

Selected work

Person wearing Apple Vision Pro with EyeSight showing their eyes
01 / Apple Vision Pro

Visual guidelines · Interaction prototype

EyeSight.

Making the outward-facing display legible, then using it to guide Persona enrollment.

Explore project

More of the work.

Selected work at Apple · Vision Pro

Much of my product incubation work remains confidential. Selected concepts and shipped experiences.

Experience definition & prototyping

Spatial FaceTime

Helped define how people move, appear, and share activities in spatial FaceTime, including participants joining from other platforms.

Experience exploration & prototyping

Siri in space

Helped guide exploratory prototypes of Siri’s spatial representation, behavior, and interactions to inform the broader design effort.

Product vision & team leadership

Surgical workspace

Led a prototyping team exploring the opportunities and benefits of a spatial workspace for surgery.

Team leadership · Design direction · Prototyping

Manufacturing

Led a team exploring spatial computing for manufacturing, guiding prototypes and key design decisions that helped inform Camera Regions.

Range of experience

Across platforms
and industries.

From spatial computing and AI to health, enterprise, and games. A practice spanning early concepts, working prototypes, and shipped experiences.

AI & conversational experiences

Siri, agentic workflows, and the presence of an assistant in physical space.

Concepts and prototypes for how intelligent systems can fit into people's activities, conversations, and surroundings.

  • Siri experience concepts
  • Agentic workflows
  • Spatial embodiment of an assistant

Spatial & mixed reality

Apple Vision Pro, HoloLens, and experiences that connect people, content, and physical space.

Exploring what changes when an interface becomes part of the world around us—from shared presence to tools for creating and planning in three dimensions.

  • Spatial FaceTime & shared activities
  • EyeSight & Persona enrollment
  • Spatial collaboration & Freeform
  • Depth & spatial comfort
  • Gaussian splatting & spatial capture
  • Spatial broadcast concepts
  • Microsoft Layout & Holograms

Health & wellbeing

Health and wellbeing experiences explored in close collaboration with clinicians.

Using high-fidelity concepts and prototypes to make the experience clear, with careful consideration of how design decisions affect people.

Enterprise solutions

Manufacturing, surgery, first responders, training, and spatial planning.

End-to-end prototypes connecting complex professional workflows with platform capabilities. Surgical workspace prototyping helped establish the need for an API supporting low-latency connected video from endoscopic cameras.

  • Manufacturing & inspection
  • Surgical workspaces
  • First responder scenarios
  • Training experiences
  • Real-scale space planning

Games & entertainment

Game incubation, UI/UX, and animated gameplay across Plants vs. Zombies, Bejeweled, and beyond.

From paper and Unity prototypes to visual direction and fully animated gameplay concepts—making a game's experience tangible before it is built.

  • Plants vs. Zombies Heroes
  • Bejeweled franchise
  • Studio-wide game UI/UX leadership
  • Gameplay concepts & prototyping
  • Concept art & game illustration
  • UI animation & cinematics

Retail, web & brand experiences

Apple Store concepts, websites, mobile apps, and experiences for global brands.

A multidisciplinary foundation across interactive design, storytelling, and visual craft, with client work for Disney, Nickelodeon, Hasbro, Wizards of the Coast, Jim Henson, and Bombardier.

  • Apple Store retail concepts
  • Web & mobile app design
  • Client pitches & creative direction
  • Campaign & marketing assets
  • Illustration & motion design
  • Video editing & animation

Independent Project

Objects, spaces, graphics & ideas

A living collection
of art & design.

My personal archive of inspiration gathered over the years. A place to explore new perspectives, discover unexpected connections, and put curiosity to work.

A selection from the archive

Let’s start a conversation.

Contact
Selected experience